Thursday, November 7, 2013

Impressions from The McGladrey Classic


Today's guest update is by Barbara Casulli, senior marketing director for McGladrey's Southeast and Northeast regions (pictured below).
 
First impressions often set the tone and expectation of what’s to come.

Driving from the Jacksonville airport, to Sea Island, excitement and pride best describe how I was feeling when I first encountered the giant billboards on Interstate I-95 announcing the 2013 McGladrey Classic. As we approached the Island, it became fully apparent – The McGladrey Classic dominates this area of southeast Georgia, and has very much become part of this local island community. The posters and the hand-written leader boards tracking the progress of the Islands PGA TOUR members playing in the Classic are just two examples of how this town overwhelmingly supports the tournament and McGladrey. My pride was matched by that of local residents who told me how much this week-long event means to them, as they shared their stories about the island and its history, and reeled off facts about the tournament and the players. In the words of one local business owner, “We are so proud of McGladrey for sponsoring this event!” 
 
Last night’s Toby Keith concert was not only fun but a great example of how the town, the PGA TOUR and the event sponsors came together to celebrate The McGladrey Classic. Six-thousand strong, the crowd gathered on the 1st hole of the Plantation Course, and listened to classics like Red Solo Cup and Proud to be an American. McGladrey clients and prospects enjoyed a hospitality tent and front-row viewing of Keith and the band. 

After spending some time exploring the island and the properties where McGladrey hosts guests, I have a much fuller appreciation of why so many people view Sea Island as such a special place. The beauty of nature, views from Seaside Course and the amenities at the properties make this an ideal location to strengthen relationships and create shared experiences with clients and potential clients.

First impressions are often lasting impressions but at Sea Island and The McGladrey Classic, ALL impressions are (thankfully) lasting.